No separate API key
No separate third-party provider API key is required when a compatible product and plan include managed TruAi™ access.
DemeWebSolutions.com™ Technology
TruAi™
Intelligence that works behind the experience.
TruAi™ is proprietary DemeWebSolutions.com™ technology designed to provide intelligent capabilities across compatible DemeWebSolutions software—without making artificial intelligence another system your business has to manage.
For supported Professional solutions, TruAi™ provides a ready-to-use AI path with simplified configuration and no separate provider API key required.
TruAi™ availability and capabilities vary by software, plan, and service configuration.
AI should make things simpler.
Businesses should not need to become AI engineers to provide an intelligent digital experience.
TruAi™ is designed around a simpler principle: The intelligence should work behind the experience—not become the experience.
Compatible DemeWebSolutions software can use TruAi™ to understand context, assist with appropriate automation, and make advanced capabilities approachable through purpose-built controls instead of unnecessary technical configuration.
Built for DemeWebSolutions software
TruAi™ is designed to work within supported DemeWebSolutions products rather than acting as a generic standalone chatbot or AI console.
Human-centered interaction
The goal is useful, natural assistance—not exposing model settings and technical complexity to ordinary users.
TruAi™ + LUMA Ai™
Customer experience illumination, powered intelligently.
LUMA Ai™ is the first implementation of TruAi™ technology. LUMA provides automated assistance to website visitors and shoppers while helping merchants bring questions, opportunities, and unresolved needs to light.
Within supported configurations, TruAi™ provides the intelligence behind that experience.
LUMA Ai™
Helping visitors, assisting shoppers, and bringing anything that needs your attention to light.
LUMA Ai™
Powered by TruAi™
DemeWebSolutions.com™
Two ways to power compatible AI experiences
Supported DemeWebSolutions software may offer a managed path or your own compatible provider credentials—depending on product, plan, and configuration.
Recommended for supported Professional experiences
A simplified, managed AI experience designed for compatible DemeWebSolutions software.
- Ready to use when included with an eligible product or plan
- No separate provider API key required
- Simplified configuration
- Designed around the software's actual purpose
- DemeWebSolutions ecosystem integration
Availability depends on product and entitlement.
Use your own supported AI provider
Where supported, DemeWebSolutions software may also allow customers to connect their own compatible AI provider credentials.
This can provide greater provider-level control while leaving responsibility for the external provider account, API credentials, usage charges, terms, and availability with the customer.
Designed to work with an ecosystem.
TruAi™ becomes more useful when compatible DemeWebSolutions technologies can contribute their specific capabilities.
Customer Experience Illumination
Automated visitor and shopper assistance with intelligent escalation and store-aware interaction.
Accessible Experiences
Designed to extend compatible experiences for visitors with visual and other accessibility needs.
Privacy Choice
Designed to provide compatible privacy-preference and consent controls where applicable.
Compatibility is purposeful—not assumed. DemeWebSolutions software identifies supported integrations and distinguishes between Found, Available, Recommended, and Connected states.
Intelligence with boundaries.
TruAi™ should not be marketed as omniscient.
Context, not assumption.
AI-generated responses can be useful without pretending uncertain information is fact.
Verified information matters.
Compatible applications can distinguish authoritative business information from generated guidance.
Human attention remains important.
When an experience cannot be resolved confidently, supported applications can surface the matter for review rather than concealing uncertainty.
Privacy by design.
AI functionality should operate within the privacy, consent, security, and data-handling requirements applicable to the particular DemeWebSolutions product and configuration.
TruGuard™ aligned
DemeWebSolutions products are designed around verified state, explicit permissions, and visible uncertainty rather than silent assumptions.
Built to disappear into good software.
The best AI experience is not the one with the most controls. It is the one that makes the experience feel effortless.
TruAi™ is designed to power software that can anticipate appropriate next steps, understand natural interaction, reduce repetitive work, and surface what matters—while keeping unnecessary technical complexity out of the way.
Simple when it can be.
Visible when it needs to be.
Human when it matters.
Available through DemeWebSolutions.com™
TruAi™ capabilities are provided through compatible DemeWebSolutions software and eligible plans.
Already using compatible DemeWebSolutions software? Your product will identify TruAi™ availability based on its supported configuration and entitlement.