Help visitors
Provide immediate assistance with common questions and relevant website information.
LUMA Ai™
Customer experience illumination.
Provide helpful, intelligent assistance when your visitors and shoppers need it most.
LUMA Ai™ helps businesses deliver a more responsive online experience by assisting website visitors, supporting product discovery, answering common questions, and helping customers move confidently through their journey.
And when something needs your attention, LUMA helps bring it to light.
Powered by TruAi™ · Web Solution Provided by DemeWebSolutions.com™
Better assistance. Less friction.
Give every visitor a better place to start.
People visit your website with questions. Some are exploring. Some are shopping. Some know exactly what they want. Others simply need help finding the right next step.
LUMA provides an approachable layer of intelligent assistance designed to make those interactions easier.
Assist shoppers
Help customers discover products and navigate their shopping experience more naturally.
Stay available
Extend helpful customer assistance beyond the moments when someone from your team is immediately available.
Know what needs attention
LUMA helps keep important customer needs visible so your business can focus attention where it matters.
Designed around the customer experience.
LUMA is not meant to turn your website into an AI demonstration. It is designed to complement the experience you already created.
The interface remains clean and approachable while intelligent assistance works naturally within the customer journey.
- Your website stays your website.
- Your store stays your store.
- LUMA simply makes it easier to help the people using it.
Shopping assistance that feels at home in your store.
For compatible WooCommerce websites, LUMA can help customers explore your store through a more conversational experience.
Visitors can ask questions, discover relevant products, and get useful assistance without having to understand your site's navigation first.
Products remain the focus. LUMA supports the shopping experience around them.
Product discovery
Help visitors find relevant products from your store.
Helpful context
Make it easier for shoppers to understand available products and options.
Natural assistance
Give customers another way to interact with your store beyond menus, filters, and search boxes.
A smoother path forward
Help visitors move from a question toward an appropriate next step.
Speak naturally.
Customers should not have to learn how to talk to an assistant.
LUMA is designed for natural interaction, including visitors who may communicate differently from one another. Whether someone is asking a simple question, shopping for something specific, or naturally using more than one language, LUMA is designed to keep the interaction approachable.
Less configuration for the visitor. More natural conversation.
Customer service that extends beyond business hours.
A website does not close when your team leaves for the day.
LUMA helps businesses maintain a helpful first point of contact for visitors who arrive whenever they are ready to browse, shop, or ask a question.
That does not mean replacing people. It means giving people assistance sooner—and helping your team focus its attention where a human touch matters most.
Always approachable
Visitors have somewhere useful to begin.
Consistent assistance
Give customers a more dependable first layer of support.
Human when it matters
LUMA complements customer service rather than pretending every situation should be automated.
Bring what matters to light.
Not every customer interaction should disappear into an automated conversation.
LUMA is designed around a simple principle:
What can be helped should be helped. What needs attention should come to light.
This approach helps businesses combine intelligent assistance with appropriate visibility and human oversight.
TruAi™
Intelligence designed for the experience.
LUMA Ai™ is powered by TruAi™, proprietary DemeWebSolutions technology created to support intelligent capabilities across compatible DemeWebSolutions software and services.
TruAI is designed around a straightforward goal: make advanced intelligence useful without making it unnecessarily complicated.
Depending on the LUMA edition and service configuration, available AI options and capabilities may vary.
Part of the DemeWebSolutions ecosystem.
LUMA can work alongside compatible DemeWebSolutions technologies to create a more complete website experience.
Privacy and preference capabilities
CookieJar can work alongside LUMA to support compatible privacy and preference experiences where applicable.
More inclusive digital experiences
Ability is designed to help create accessibility-focused capabilities for compatible experiences.
LUMA grows with your business.
Start with LUMA
Experience the foundation of intelligent customer assistance for your website.
LUMA Professional
Expand LUMA with Professional capabilities and a more complete DemeWebSolutions experience.
No advertising. More capability. Professional support and services according to your plan.
LUMA Agency
Designed for professionals managing customer experiences across client websites and growing digital operations.
Advanced capabilities for professional and agency environments.
Features and availability vary by edition. Final Professional and Agency capabilities are shown at purchase or account access.
Looking for the WordPress.org plugin?
The free LUMA plugin on WordPress.org (slug: luma) has its own information page on DemeWebSolutions.com.
Install requirements, support links, and WordPress.org distribution details are at /luma-truai/. That page is separate from this commercial product experience—neither page redirects to the other.
Designed with trust in mind.
Intelligent software should make experiences clearer—not introduce unnecessary uncertainty.
LUMA is developed around DemeWebSolutions principles for responsible automation, privacy-conscious experiences, accessibility, and appropriate human oversight.
- Helpful without being intrusive.
- Intelligent without unnecessary complexity.
- Automated without losing sight of the human experience.
Illuminate the customer experience.
Your visitors came for a reason.
Help them find what they need, assist them when they need it, and keep what matters from getting lost in the dark.
Customer experience illumination, provided by LUMA Ai™.